D.A. Davidson downgrades Regions Financial (RF) to a Hold

D.A. Davidson analyst Peter Winter downgraded Regions Financial to a Hold on July 2 and set a price target of $33.00. The company’s shares closed last Thursday at $30.28.

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According to TipRanks, Winter is a 5-star analyst with an average return of 9.3% and a 62.77% success rate. Winter covers the Financial sector, focusing on stocks such as Regions Financial, KeyCorp, and 1St Source.

The word on The Street in general, suggests a Hold analyst consensus rating for Regions Financial with a $30.54 average price target, a 0.86% upside from current levels. In a report released today, J.P. Morgan also maintained a Hold rating on the stock with a $31.50 price target.

Based on Regions Financial’s latest earnings release for the quarter ending March 31, the company reported a quarterly revenue of $2.33 billion and a net profit of $559 million. In comparison, last year the company earned a revenue of $2.32 billion and had a net profit of $490 million

Based on the recent corporate insider activity of 25 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of RF in relation to earlier this year. Most recently, in May 2026, Brian R Willman, the SEVP of RF sold 7,014.00 shares for a total of $195,690.60.