Tripadvisor to Divest TheFork to American Express
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An announcement from TripAdvisor ( (TRIP) ) is now available.
On June 15, 2026, Tripadvisor announced it had entered into a put option agreement to sell TheFork, its European online restaurant reservation and management platform, to American Express in an all-cash deal valued at $700 million. TheFork generated last-twelve-month revenue of $232 million and adjusted EBITDA of $28 million as of the first quarter of 2026, underscoring the scale of the asset being divested after Tripadvisor’s earlier decision in February 2026 to explore strategic alternatives for the business.
The proposed transaction, expected to close before the end of 2026 subject to labor consultations and regulatory approvals, is intended to highlight the value of Tripadvisor’s portfolio and sharpen its focus on its Experiences strategy. Management expects the sale to provide significant financial flexibility for share repurchases, debt reduction, or new investments in the experiences category, while American Express sees opportunities to deepen its relationship with Tripadvisor and expand joint offerings across dining, travel, and experiences, with minimal anticipated tax leakage on the proceeds.
The deal also marks a strategic shift for Tripadvisor as it prepares to operate without TheFork’s integrated platform, accepting execution and separation risks in exchange for capital to reinforce its core experiences-led growth strategy. For stakeholders, the transaction signals a tighter portfolio, a potentially more aggressive capital return policy, and a deeper commercial tie-up with American Express that could reshape Tripadvisor’s positioning in the travel and dining ecosystem.
The most recent analyst rating on (TRIP) stock is a Buy
with a $19.00 price target.
To see the full list of analyst forecasts on TripAdvisor stock,
see the TRIP Stock Forecast page.
Spark’s Take on TRIP Stock
According to Spark, TipRanks’ AI Analyst, TRIP is a Neutral.
TRIP scores in the low-50s primarily due to mixed financial performance—stronger free cash flow but very thin margins and rising leverage—combined with weak longer-term price trends versus major moving averages. The earnings call and recent corporate actions provide some offset via cost/productivity progress and debt reduction, but conservative revenue guidance and macro-driven demand volatility keep the overall score moderate.
To see Spark’s full report on TRIP stock,
click here.
More about TripAdvisor
Tripadvisor, Inc. is a U.S.-based online travel and experiences company that connects a global audience with travel partners through rich content, guidance, and two-sided marketplaces for experiences, restaurants, and other categories such as hotels. Its portfolio includes major travel brands including Tripadvisor, Viator, and TheFork, positioning the group as a leading digital platform for discovering and booking travel and leisure activities worldwide.
The company leverages its technology, data, and brand network to monetize user engagement via advertising, bookings, and partner services, with a growing strategic emphasis on the higher-growth Experiences segment. By refining its portfolio and reallocating capital, Tripadvisor aims to strengthen its market position in experiences-led travel, support a well-capitalized balance sheet, and enhance long-term shareholder returns in the competitive online travel sector.
Average Trading Volume: 3,829,936
Technical Sentiment Signal: Sell
Current Market Cap: $1.44B
For a thorough assessment of TRIP stock, go to TipRanks’ Stock Analysis page.
