<?xml version="1.0" encoding="UTF-8"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[The Globe and Mail]]></title><link>https://www.theglobeandmail.com</link><atom:link href="https://www.theglobeandmail.com/arc/outboundfeeds/rss/author/638782/" rel="self" type="application/rss+xml"/><description><![CDATA[The Globe and Mail News Feed]]></description><lastBuildDate>Wed, 10 Jun 2026 14:33:31 +0000</lastBuildDate><language>en-ca</language><copyright>Copyright 2024 The Globe and Mail Inc. All rights reserved.</copyright><ttl>1</ttl><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><image><url>https://www.theglobeandmail.com/legacy/static/mobile.flag.rss.png</url><title>The Globe and Mail</title><link>https://www.theglobeandmail.com</link></image><item><title><![CDATA[Canadian brands avoid FIFA marketing rules with a wink]]></title><link>https://www.theglobeandmail.com/canada/article-fifa-world-cup-ambush-marketing/</link><guid isPermaLink="true">https://www.theglobeandmail.com/canada/article-fifa-world-cup-ambush-marketing/</guid><dc:creator><![CDATA[Simon Houpt]]></dc:creator><description><![CDATA[Ambush marketing is a tradition in global sports allowing companies to associate themselves with events without paying for official sponsorship]]></description><pubDate>Mon, 01 Jun 2026 10:00:00 +0000</pubDate><content:encoded><![CDATA[<img src="https://www.theglobeandmail.com/resizer/v2/44UTEAFGARARDCPYLEHBO3FHVI.jpg?auth=b426c24c19ca75358fd80ade3e147037bc751b9f6c5cda62bd9b3396d27da3b5&smart=true&width=1080&height=720" alt="Online casino FanDuel's 'Dual Fan' campaign includes a series of scarves inspired by the fact that many Canadians cheer for two teams during the World Cup. " height="720" width="1080"/>]]></content:encoded><media:content url="https://www.theglobeandmail.com/resizer/v2/44UTEAFGARARDCPYLEHBO3FHVI.jpg?auth=b426c24c19ca75358fd80ade3e147037bc751b9f6c5cda62bd9b3396d27da3b5&amp;smart=true&amp;width=1080&amp;height=720" type="image/jpeg" height="720" width="1080"><media:description type="plain"><![CDATA[As football fandom brings cultures together across Canada, FanDuel is launching Dual Fan, a limited scarf series inspired by fans who proudly carry heritage and homeat the same time. Handout/FanDuel]]></media:description></media:content></item></channel></rss>