Drake performs during a concert by Vybz Kartel at Scotiabank Arena in Toronto, Oct. 26, 2025.Sammy Kogan/The Canadian Press
Drake bathed Toronto’s iconic CN Tower in an icy blue glow late Thursday to promote his new album Iceman.
The 553-metre landmark appeared encased in ice, washed in a projection as part of a livestream leading up to the album’s release at midnight.
A track from the project played over drone footage of the tower, featuring Drake reflecting on the past few years following a high-profile feud with Kendrick Lamar.
On the song, the Toronto-born rapper shares that his father, Dennis Graham, has been diagnosed with cancer.
Several videos have played during the livestream, including a skit featuring comedian Shane Gillis and Adonis Graham – Drake’s son – as well as a track featuring American rapper Future – whom Drake was believed to have been estranged from.
Fans gather near the CN Tower for a video projection promoting the album.Arlyn McAdorey/The Canadian Press
The livestream caps a weeks-long, headline-grabbing album-release campaign that saw the rapper erect a massive formation of ice blocks in a downtown Toronto parking lot with the album’s release date hidden inside.
Days earlier, a thunderous explosion lit up the skies over North York, with pictures later shared on Drake’s Instagram. Toronto police said the blaze was tied to a film shoot.
The City of Toronto said there would be a 10-minute fireworks display over the water at Harbourfront Centre on Thursday, confirming it’s part of a private video shoot.