A quickly assembled home team in the Canadian publishing industry has claimed victory over the so-called "Toronto multinational book factories" with a deal to bring out another 40,000 copies of The Sentimentalists, Johanna Skibsrud's largely unavailable, Giller Prize-winning novel.
Under the terms negotiated between tiny Gaspereau Press of Nova Scotia and Vancouver-based publisher Douglas & McIntyre, the Friesens Corp. of Altona, Man., has agreed to print a new paperback edition by this Friday. "Because of the urgency of the situation, we will pull out all the stops," Friesens sales manager Doug Symington said.
The deal brings "three proudly independent Canadian entities" together to solve the crisis that emerged when Skibsrud's unheralded debut novel won Canada's most prestigious literary award, according to publisher Scott McIntyre. "With our sales, marketing and distribution system onside, an exceptional novel will quickly reach the wide audience it deserves," he added.
The books should be available for sale early next week, according to McIntyre. Printed in paperback with a pumped-up cover image and the signature red sticker of a Giller Prize winner (as well as the Douglas & MacIntyre imprint on the spine), they will sell for $19.95 compared with the original edition's $27.95 cover price.
Booksellers snapped up the entire new edition within hours of its being announced, according to McIntyre, and Friesens is reserving paper stock to print another 20,000.
Gaspereau Press made headlines across the country last week when it turned away Toronto publishers eager to bring out more copies of the award-winning book, which it had hand-printed in an edition of 800 copies and was reproducing at a rate of 1,000 copies a week even after it won the award. But even as the company attempted to justify the go-slow approach, calling the Giller win "an interesting opportunity to slow the world down a hair and let people realize that good books don't go stale," Gaspereau co-publisher Andrew Steeves was negotiating a new deal with Douglas & McIntyre.
"D&M had always been my back-pocket doomsday scenario," Steeves said yesterday, adding, "I was as surprised as anyone when we actually won." He added that the company will continue producing its deluxe edition with a wrapper printed on a hand-cranked letterpress.
Both publishers emphasized the advantage of the new deal to Skibsrud, who had remained quiet last week while her publisher vowed not to compromise its principles by selling large quantities of her novel to an eager public.
It was patience well rewarded, the author wrote yesterday in an e-mail to The Globe and Mail from Istanbul, where she is vacationing. Admitting that she "doesn't have much knowledge or interest in the business end of things," Skibsrud said she was "so glad that a solution has been arrived at that allows the books to be distributed widely without sacrificing any of Gaspereau Press's practices and ideals, which make them so unique and special to work with."
Even Friesens, a $70-million, can-do book manufacturer, is sympathetic with the Nova Scotians. "I get where they're coming from and I can also somewhat understand the Toronto-versus-the-rest-of-the-world mentality that they're showing," Symington said, adding that Friesens and Gaspereau are a good philosophical fit.
"We've been around for 103 years, we're employee-owned, we're a privately held company, so all the staff out here has a high concern and a high regard for books," he said. "We're big, but we're not so big, so to speak."
The book is such a " cause célèbre it will just shoot out of the gate," McIntyre predicted, saying that opinion on the matter had already begin to shift in Gaspereau's favour even before the new deal was struck. "People were saying, 'Wait a minute, whoa. This isn't World War Two. Let's count to 10 here.'"
The pressure was strong, according to McIntyre. "Toronto publishers were trying every trick in the book," he said. "It was intense."
For his part, Steeves expressed satisfaction that the debate highlighted the capabilities of small, locally owned publishers in a market dominated by big publishers that are simultaneously multinational and Toronto-based. "I can only say that's a good thing," he declared. "I'll take a couple of knocks for that."
With the new deal in place, he added, all participants stand to benefit from the so-called Giller effect, which turns almost every winning novel into an instant bestseller.
"When was the last time you heard of a Giller winner still being top of the news a week later?" he asked. "Maybe there's a Gaspereau effect as well as a Giller effect."