The actor who played "Joe Canadian" in a Molson Canadian ad campaign has been named co-host of CBC Radio's As It Happens.
CBC Radio One says Jeff Douglas officially joins veteran broadcaster Carol Off behind the mike on Jan. 4.
Douglas had been an occasional guest host and replaces long-time co-host Barbara Budd, who left in April after 17 years on the air.
Douglas is probably best known to Canadians as "Joe Canadian" from the "I am Canadian" campaign.
CBC says Douglas, 39, has a "deep background in documentaries," and cites a long list of TV hosting gigs that include Ancestors in the Attic on History Television, the National Geographic documentary series Making History, and the documentary series, Things That Move on National Geographic Canada.
Douglas says he's excited about the series and sees the posting as a great new opportunity.
"I am fascinated by the format of co-hosting a show like As it Happens - there are endless possibilities to telling stories through the simple act of picking up the phone," Douglas said Wednesday in a statement.
"Co-hosting As it Happens is a great new opportunity for me to actively contribute to the production of radio and to try find the heart of the story - every day."