Lisa Ostrikoff - The Globe and Mail

Lisa Ostrikoff

Former Freelance

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Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. You can find her on Twitter and Facebook.

Latest articles

January 15, 2015

Released this week, the Canadian Media Fund’s 2015 Trend Report confirms the obvious; that more and more consumers are ‘always on.’ But it also emphasizes that media ‘overload’ is real and consumer online patience is shorter than ever before.

Released this week, the Canadian Media Fund’s 2015 Trend Report confirms the obvious; that more and more consumers are ‘always on.’ But it also emphasizes that media ‘overload’ is real and consumer online patience is shorter than ever before.

Does your brand add to the noise or rise above?

Lisa Ostrikoff

January 7, 2015

The Super Bowl has long been one of the golden annual events for major U.S. advertisers, with most ads viewed by upwards of 100 million people. But when it comes to video ads online, the 2014 holiday season is the new winner

The Super Bowl has long been one of the golden annual events for major U.S. advertisers, with most ads viewed by upwards of 100 million people. But when it comes to video ads online, the 2014 holiday season is the new winner

Harness the power of video marketing in 2015

Lisa Ostrikoff

December 18, 2014

An ‘always on’ approach to video advertising is more effective and less costly than a discreet campaign-by-campaign strategy

An ‘always on’ approach to video advertising is more effective and less costly than a discreet campaign-by-campaign strategy

Why you should take an ‘always on’ approach to video advertising

Lisa Ostrikoff

December 9, 2014

Two friends view a video on a mobile device during their lunch break in Nov. 2014. It's estimated that Canadians who own smartphones and tablets are now spending about 43 per cent of their overall online time within an app.

Two friends view a video on a mobile device during their lunch break in Nov. 2014. It's estimated that Canadians who own smartphones and tablets are now spending about 43 per cent of their overall online time within an app.

Catapult your brand to new heights with video for mobile

Lisa Ostrikoff

November 20, 2014

It’s not too late to press play on online video for the upcoming holiday shopping season. Lisa Ostrikoff explains why

It’s not too late to press play on online video for the upcoming holiday shopping season. Lisa Ostrikoff explains why

Connect with holiday shoppers through online video

November 6, 2014

I’m here to tell you that simplicity always has been and continues to be a beautiful thing

I’m here to tell you that simplicity always has been and continues to be a beautiful thing

Keeping it simple is good for your small business

Lisa Ostrikoff

October 23, 2014

Online video offers a great opportunity for businesses, if done right. Here are three questions to ask to help you develop a solid video plan

Online video offers a great opportunity for businesses, if done right. Here are three questions to ask to help you develop a solid video plan

Three tips for developing a video strategy

Lisa Ostrikoff

October 9, 2014

There’s never been a better time to tell your story

Lisa Ostrikoff

September 25, 2014

Canadian advertisers now spend more on digital ads than they do on print, radio and television, according to a new report from IAB Canada

Canadian advertisers now spend more on digital ads than they do on print, radio and television, according to a new report from IAB Canada

Digital surpasses print, TV and radio for largest share of ad spend in Canada

Lisa Ostrikoff

September 16, 2014

Facebook said this week that it is going to start displaying video view counts, will offer deeper video analytics for publishers and recommend additional videos to viewers; all tweaks to increase consumption by the public and make the prospect of video marketing more attractive to businesses.As a small business owner, it’s a real chance to expand your publishing offers beyond video giant YouTube

Facebook said this week that it is going to start displaying video view counts, will offer deeper video analytics for publishers and recommend additional videos to viewers; all tweaks to increase consumption by the public and make the prospect of video marketing more attractive to businesses.As a small business owner, it’s a real chance to expand your publishing offers beyond video giant YouTube

Facebook Video offers another way for small businesses to spread the word

Lisa Ostrikoff

August 28, 2014

We all know that online video is hot, which means the opportunity for businesses to jump on the growing trend is huge. Here are some things to keep in mind whether you’ve already started with branded video or are contemplating it as part of your strategy.

We all know that online video is hot, which means the opportunity for businesses to jump on the growing trend is huge. Here are some things to keep in mind whether you’ve already started with branded video or are contemplating it as part of your strategy.

Three simple tips for video marketing success

Lisa Ostrikoff

August 14, 2014

What to do when a social campaign goes south

Lisa Ostrikoff

July 31, 2014

Three questions to ask before you dive into online video

Lisa Ostrikoff

July 17, 2014

Moviegoer at Scotia Bank theatre on Richmond St., Toronto, March 24 2014.

Moviegoer at Scotia Bank theatre on Richmond St., Toronto, March 24 2014.

Successful video ads have these five elements

Lisa Ostrikoff

July 3, 2014

How to measure your video advertising success

Lisa Ostrikoff

June 19, 2014

This time with feeling: how to trigger emotion in your video advertising

Lisa Ostrikoff

May 22, 2014

Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.

Facebook use in Canada is higher than the global average, which spells big opportunity for Canadian businesses and brands to reach their target demographic where they are most engaged.

Seven tips for small businesses on Facebook

Lisa Ostrikoff

May 8, 2014

Video commands attention in presentations. How to use it

Lisa Ostrikoff

April 24, 2014

Seasonal businesses: it’s time to warm up to online video

Lisa Ostrikoff

April 10, 2014

Vintage tv Collection: iStockphoto Item number: 146798162 Title: Vintage tv Licence type: Royalty-free Max file size (JPEG): 42.3 x 33.9 cm (5,000 x 4,000 px) / 300 dpi Release info: No release required Keywords: Arts Culture and Entertainment, Blue, Box, Broadcasting, Colour Image, Computer Graphic, Computer Graphics, Design, Digitally Generated, Domestic Life, Domestic Room, Electrical Equipment, Electronics, Elegance, Equipment, Fashion, Horizontal, Image, Indoors, Industry, Information Medium, Knob, Obsolete, Old, Old, Old Fashioned, Photography, Red, Retro Styled, Screen, Shape, Showing, Single Object, Surrounding Wall, Technology, Television, Television Static, The Media, Three Dimensional, Video, Video, Watching, White Background, Working

Vintage tv Collection: iStockphoto Item number: 146798162 Title: Vintage tv Licence type: Royalty-free Max file size (JPEG): 42.3 x 33.9 cm (5,000 x 4,000 px) / 300 dpi Release info: No release required Keywords: Arts Culture and Entertainment, Blue, Box, Broadcasting, Colour Image, Computer Graphic, Computer Graphics, Design, Digitally Generated, Domestic Life, Domestic Room, Electrical Equipment, Electronics, Elegance, Equipment, Fashion, Horizontal, Image, Indoors, Industry, Information Medium, Knob, Obsolete, Old, Old, Old Fashioned, Photography, Red, Retro Styled, Screen, Shape, Showing, Single Object, Surrounding Wall, Technology, Television, Television Static, The Media, Three Dimensional, Video, Video, Watching, White Background, Working

Three ways to reinvigorate your soul-sucking corporate video

Lisa Ostrikoff