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Dan Rees, Chief Executive Officer, goeasy Ltd.SUPPLIED

David Ingram, Executive Chairman, on behalf of the goeasy Ltd’s Board of Directors, is pleased to announce the appointment of Dan Rees as Chief Executive Officer. Mr. Rees joins goeasy, as of March 3, 2025, following a successful 25-year career with Scotiabank where he held progressively senior executive roles. Most recently, Mr. Rees served as the Group Head of Canadian Banking, where he demonstrated a track record of driving impressive results while leading the largest revenue portfolio of $13 billion and a lending portfolio of approximately $450 billion at the bank.

Mr. Rees is the first external CEO to lead the organization in 25 years, and his appointment is an exciting milestone and signal of goeasy’s ambition. His addition strengthens the executive team on their journey to expand our existing products and channels of distribution to become the largest and best performing non-prime lender in Canada and beyond.

Mr. Rees’ specific and diverse combination of experiences in financial services will enhance goeasy’s market-leading revenue growth and ambition to scale the loan portfolio from $4.6 billion at the end of 2024 to between $7 billion and $8 billion by the end of 2027 through product and distribution channel expansion, including a revolving card product and a quest for streamlined operations leading to superior customer experiences, all while continuing to deliver exceptional value to the Company’s shareholders.

Prior to being appointed Group Head of Canadian Banking, Mr. Rees held several executive positions within Operations, Risk, Global Banking & Markets, Human Resources and Retail Banking. He holds an Honours Bachelor of Economics and Commerce from Queen’s University and a Master of Science in Management from The London School of Economics.

For more, visit goeasy.com

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