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A security guard stands watch outside Meta Platforms headquarters in Mountain View, Calif., in 2022. The tech giant is reportedly planning for mass layoffs as it bets heavily on AI.PETER DASILVA/Reuters

Meta Platforms META-Q shares rose nearly 3 per cent on Monday following a Reuters report that the social-media giant plans to lay off 20 per cent or more of its work force to offset heavy spending on artificial intelligence and bet on productivity gains from the technology.

If Meta settles on the 20-per-cent figure, the cuts will be the biggest since a late 2022 and early 2023 restructuring it dubbed the “year of efficiency,” which eliminated around 21,000 jobs.

After falling behind in the AI race, Meta has spent heavily in recent years to catch up by building data centres and waging a talent war. It expects a capital outlay of up to US$135-billion in 2026, roughly double of last year’s spending.

The expenditure is meant to secure the cloud capacity needed to train and run AI models, and Meta will spend up to US$27-billion for such services from Nebius under a deal on Monday.

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While the spending has powered improvements in Meta’s ad-tools and boosted sales, it has yet to roll out an AI model that can challenge industry leaders OpenAI, Anthropic and Google GOOGL-Q.

Meta has been working on a new model called Avocado, but the performance of that model has also lagged expectations.

A 20-per-cent staff cut could amount to about US$6-billion in cost savings, or a 5-per-cent boost to adjusted core earnings, Rosenblatt Securities analyst Barton Crockett said.

“This doesn’t have to stop at 20%. There could be more down the road if AI is truly this impactful on staff productivity.”

Meta, whose work force totalled 79,000 at the end of December, said on Friday, “this is speculative reporting about theoretical approaches” in response to Reuters’ request for comment.

Its stock was trading at US$629. It has declined 7 per cent so far this year, after rising nearly 13 per cent in 2025.

AI layoffs on the rise

AI-linked layoffs have been rising globally. Companies have announced more than 61,000 job cuts tied to AI, including Amazon AMZN-Q and Australia’s Wisetech WTCHF, since November.

The debate over AI replacing human workers has intensified after Block CEO Jack Dorsey last month unveiled plans to let go nearly half of his company’s staff, saying the technology has changed “what it means to build and run a company.”

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Some analysts have noted that the layoffs also follow a period of over-hiring at companies. OpenAI CEO Sam Altman said last month that some companies were blaming AI for the job cuts they would have made anyway.

“Is AI a convenient scapegoat for cuts that might have happened anyway? Perhaps. But we believe the market will quickly see through companies using AI as camouflage,” Bernstein analyst Mark Shmulik said in a note.

He added that Meta was “probably the best placed incumbent to pivot to an AI-enabled organization,” pointing to the success of its post-pandemic restructuring.

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