Skip to main content
Open this photo in gallery:

The intrigue surrounding Elon Musk's Twitter investment took a new twist Tuesday, April 12, 2022, with the Tesla CEO offering to buy Twitter for about US$41-billion in cash.Patrick Pleul/The Associated Press

By Greg Roumeliotis, Uday Sampath Kumar and Chavi Mehta

(Reuters) - Billionaire entrepreneur Elon Musk took aim at Twitter Inc. with a US$43-billion cash takeover offer on Thursday, with the Tesla chief executive officer saying the social-media company needs to be taken private to grow and become a platform for free speech.

“I think it’s very important for there to be an inclusive arena for free speech,” Mr. Musk, already San Francisco-based Twitter’s second-largest shareholder, said at a TED Talk in Vancouver when asked about his bid.

Mr. Musk made the bid on Wednesday in a letter to the board of Twitter – the microblogging platform that has become a global means of communication for individuals and world leaders – and it was made public in a regulatory filing on Thursday. His offer price of US$54.20 a share represents a 38-per-cent premium to Twitter’s April 1 close, the last trading day before his 9.1-per-cent stake in the social-media platform was made public.

Mr. Musk, the world’s richest person with a US$273.6-billion fortune according to a Forbes tally, rejected an invitation to join Twitter’s board on Saturday after disclosing his stake, a move analysts said signalled his takeover intentions as a board seat would have limited his shareholding to just under 15 per cent.

After his TED talk, Mr. Musk hinted at the possibility of a hostile bid in which he would bypass Twitter’s board and put the offer directly to its shareholders, tweeting: “It would be utterly indefensible not to put this offer to a shareholder vote.”

Twitter was evaluating the offer with guidance from Goldman Sachs and Wilson Sonsini Goodrich & Rosati, according to a source. The company was also preparing a poison pill as a protective measure against Mr. Musk raising his stake as early as Friday, the source said.

Shares of Twitter closed down 1.7 per cent on Thursday.

Investors were not convinced.

Saudi Arabia’s Prince Alwaleed bin Talal tweeted from his verified account about the deal. Describing himself as one of the “largest & long-term shareholders of Twitter,” he said Mr. Musk’s offer undervalued the company and he rejected it.

Mr. Musk, for his part, told Twitter it was his “best and final offer” and said he would reconsider his investment if the board rejects it.

“This is not a way to sort of make money,” Mr. Musk said during the TED Talk.

“My strong intuitive sense is that having a public platform that is maximally trusted and broadly inclusive, is extremely important to the future of civilization,” Mr. Musk added.

Mr. Musk, a self-described “free speech absolutist,” has been critical of the social-media platform and its policies, and recently ran a poll on Twitter asking users if they believed it adheres to the principle of free speech. More than 70 per cent of the two million votes cast said “No”.

After Twitter banned former U.S. president Donald Trump over concerns around incitement of violence following last year’s U.S. Capitol attack by his supporters, Mr. Musk tweeted: “A lot of people are going to be super unhappy with West Coast high tech as the de facto arbiter of free speech.”

In remarks on Wednesday – before Mr. Musk’s announcement – Mr. Trump said he “probably wouldn’t have any interest” in returning to Twitter, where he had more than 88 million followers.

White House spokesperson Karine Jean-Pierre declined to comment on Mr. Musk’s offer for Twitter, saying that market regulators operate independently from political leadership.

Twitter employees, some of whom were panicked over Mr. Musk’s impact on its ability to moderate content, attended an all-hands meeting on Thursday. CEO Parag Agrawal reassured them that the company was not being “held hostage” by news of Mr. Musk’s offer to buy the company, according to a source.

Mr. Musk said U.S. investment bank Morgan Stanley was acting as financial adviser for his offer. He did not say how he would finance the transaction if it goes ahead, but told the TED talk audience he “had sufficient assets,” without saying more.

CFRA Research analyst Angelo Zino said Mr. Musk could finance the deal with debt and selling Tesla shares.

Mr. Musk sold more than US$15-billion worth of his Tesla shares, about 10 per cent of his stake in the electric vehicle maker, last year to settle a tax obligation.

Twitter’s lower-than-expected user additions in recent months have raised doubts about its growth prospects, even as it pursues big projects such as audio chat rooms and newsletters.

Founded just two years after Facebook, Twitter is dwarfed by the social network. Meta, which owns Facebook, generated US$118-billion in revenue in 2021 from 1.93 billion daily users. Twitter earned US$5.08-billion in revenue last year from 217 million daily users.

“The big question for the Twitter board now is whether to accept a very generous offer for a business that has been a serial underperformer and tends to treat its users with indifference,” said Michael Hewson, chief market analyst at CMC Markets.

GRAPHIC: Twitter’s stock market value https://fingfx.thomsonreuters.com/gfx/mkt/zjpqkdxwkpx/Pasted%20image%201649950835786.png

Twitter will not decide on the fate of Mr. Musk’s bid on Thursday, according to a source familiar with the situation. What the board is discussing is the parameters of the valuation process and it would then ask its advisers to review the bid and await for the results, the source said.

Mr. Musk has amassed more than 80 million followers since joining Twitter in 2009 and has used it to make several announcements. Mr. Musk is bound by a 2018 settlement with the U.S. Securities and Exchange Commision requiring him to obtain preapproval on some of his Twitter posts after he tweeted that he had “funding secured” to take Tesla private.

“If he really wants to take Twitter private his past run-ins with regulators might not pose an obstacle – but it might make potential financing sources leery of providing the cash for the deal – unless he is willing to pledge a large portion of his Tesla holdings to collateralize the debt,” said Howard Fischer, a partner at law firm Moses & Singer and former senior trial counsel at the SEC.

Mr. Musk’s move also raises the question of whether other bidders might emerge for Twitter.

“It would be hard for any other bidders/consortium to emerge and the Twitter board will be forced likely to accept this bid and/or run an active process to sell Twitter,” Wedbush Securities analyst Daniel Ives wrote in a client note.

Mr. Musk admitted at the conference that success was not assured but his intent was to retain as many shareholders as allowed by law in a private company.

Asked if there was a “Plan B” if Twitter rejected the offer, Mr. Musk told the TED conference audience without elaborating: “There is.”

(Reporting by Chavi Mehta and Uday Sampath in Bengaluru, Greg Romeliotis in New York, Chris Prentice in Washington and Sheila Dang in Dallas; additional reporting by Hyunjoo Jin in San Francisco. Writing by Anna Driver and Kenneth Li; editing by Will Dunham, Anil D’Silva, Alexander Smith and Bernard Orr)

Sent: 2022-04-14 20:15:47 (EDT)

Be smart with your money. Get the latest investing insights delivered right to your inbox three times a week, with the Globe Investor newsletter. Sign up today.

Report an editorial error

Report a technical issue

Tickers mentioned in this story

Study and track financial data on any traded entity: click to open the full quote page. Data updated as of 24/04/26 6:55pm EDT.

SymbolName% changeLast
TSLA-Q
Tesla Inc
+0.69%376.3

Follow related authors and topics

Authors and topics you follow will be added to your personal news feed in Following.

Interact with The Globe