Skip to main content
Open this photo in gallery:

U.S. Defense Secretary Pete Hegseth shared on social media Sunday a mock cover of a Franklin book titled 'Franklin Targets Narco Terrorists.'Darron Cummings/The Associated Press

The publisher of the Franklin series of children’s books says an online post by U.S. Defense Secretary Pete Hegseth depicting the titular character as a bazooka-wielding soldier is denigrating and violent.

Hegseth shared on social media Sunday a mock cover of a Franklin book titled Franklin Targets Narco Terrorists with the caption: “For your Christmas wish list.”

In it, a smiling Franklin is seen dressed in military attire – with an American flag patch on his arm – firing a weapon from a helicopter at one of three boats carrying packages.

The post appears in reference to U.S. military strikes against suspected drug-smuggling vessels in the Caribbean Sea and eastern Pacific Ocean.

A spokesperson for Kids Can Press, which publishes the popular Canadian series, says Franklin stands for kindness and it condemns how he was depicted.

Reaction on social media ranged from users posting their own mock titles to others who criticized Hegseth for using a Canadian character.

“Franklin the Turtle is a beloved Canadian icon who has inspired generations of children and stands for kindness, empathy, and inclusivity,” reads a statement from Kids Can Press.

“We strongly condemn any denigrating, violent, or unauthorized use of Franklin’s name or image, which directly contradicts these values.”

Aside from more than a dozen books, Franklin the Turtle was also featured in an animated children’s television show and on a postage stamp.

Pop singer Sabrina Carpenter also disavowed the Trump administration’s use of her music to support its agenda.

Responding to the use of her song Juno in a video montage depicting U.S. Immigration and Customs Enforcement raids, Carpenter tweeted Tuesday: “this video is evil and disgusting. Do not ever involve me or my music to benefit your inhumane agenda.”

In the caption for the clip, the White House quoted Carpenter’s lyrics “Have you ever tried this one? Bye-bye.”

with files from The Associated Press

Follow related authors and topics

Authors and topics you follow will be added to your personal news feed in Following.

Interact with The Globe