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Direct mail and marketing services company Harland Clark Holdings Corp. is buying online coupon company RetailMeNot Inc.

Harland Clark is paying $11.60 per share for RetailMeNot, a 50 per cent premium on the Austin, Texas-based company's closing stock price of $7.75 on Monday.

Given the number of RetailMeNot shares outstanding, the deal is valued at about $560 million. The companies listed the deal's equity value, which includes debt, the value of stock options and convertible securities, at $630 million.

RetailMeNot's shares soared Tuesday to hover near the deal price.

Harland Clarke is a subsidiary of MacAndrews & Forbes Inc., an investment firm headed by Ronald Perelman.

The deal is expected to close in the second quarter.

This content appears as provided to The Globe by the originating wire service. It has not been edited by Globe staff.

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