A Montreal duo says they're pressuring major retailers to use more English in businesses located in local neighbourhoods that are primarily anglophone.
Montreal lawyer Harold Staviss suggests companies are permitted to use English under Quebec's language law, but tread carefully to avoid the province's language watchdog.
Since January 2014, he has teamed up with Ruth Kovac, a suburban politician, to get companies to use bilingual flyers and use English signs.
Under the province's French language charter, signs are permitted in French and another language — as long as French is predominant.
Staviss noted that certain companies, like Cineplex for example, have introduced bilingual signs and menus at some of their Montreal theatres.
He claimed that an online petition last November contributed to some of those changes.
However, a spokeswoman for Cineplex said Tuesday the changes were already in the works, after it was brought to their attention by English-speaking customers.
Staviss said they are also using Facebook to praise companies who've opted for bilingual signage and criticize those who haven't.
"It's not about language, it is showing respect to your clients," he said.
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