Netflix co-founder and CEO Reed Hastings.Hand-out
Netflix has reached a five-year deal with Paramount Pictures securing exclusive subscription rights to all its first-run films in Canada.
Netflix's deal for premium pay television rights means it gets access to content that typically would have aired first on channels like The Movie Network or Movie Central.
The first wave of titles acquired in the deal include the likes of Iron Man 2 and The Last Airbender, and over 350 Paramount films will eventually be added to Netflix.
Older Paramount titles available to stream will include Titanic, Zoolander, Wayne's World, The African Queen, and Terms of Endearment.
Iron Man 2, which was released to DVD last September, premiered on Netflix in Canada on March 25.
Paramount films currently in theatres include Justin Bieber: Never Say Never and True Grit, while titles recently added to DVD and Blu-ray include Morning Glory and Dinner for Schmucks.