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Format Innovation Reshapes a $438B Functional Market

Newswire.ca - Fri Feb 13, 9:50AM CST

ISSUED ON BEHALF OF DOSEOLOGY SCIENCES INC.

VANCOUVER, BC, Feb. 13, 2026 /CNW/ -- USANewsGroup.com News Commentary – The global functional food and beverage market is projected to reach approximately $438 billion in 2026, expanding at a 10.65% annual rate as consumers shift away from conventional delivery formats toward targeted, portable alternatives[1]. That structural pivot is accelerating across the oral pouch category specifically, where nicotine-free and caffeine-based formats are riding a broader modern oral segment forecast to exceed $25 billion by 2030[2]. Five companies are positioning around this format-driven thesis: Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), Kraft Heinz (NASDAQ: KHC), Tilray Brands (NASDAQ: TLRY), Cronos Group (NASDAQ: CRON), and USANA Health Sciences (NYSE: USNA).

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