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Global Launch of RuPaul's Drag Race Match Queen Demonstrates Strong Early Retention and Organic Growth Through Full-Funnel Strategy

Newswire.ca - Mon Jul 21, 2025

VANCOUVER, BC, July 21, 2025 /CNW/ - East Side Games Group (TSX: EAGR) (OTC: EAGRF) ("ESGG" or the "Company"), one of Canada's leading free-to-play mobile game publishers, is pleased to announce the successful global launch of RuPaul's Drag Race: Match Queen developed in collaboration with World of Wonder. Now live on iOS and Android here, the game is off to a strong start, showing early momentum across key metrics, including a standout 53% Day 1 retention on iOS in the U.S. over the July 4th weekend.

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