Stifel Nicolaus Sticks to Their Hold Rating for eBay (EBAY)

Stifel Nicolaus analyst Mark Kelley maintained a Hold rating on eBay today and set a price target of $94.00.

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According to TipRanks, Kelley is a 5-star analyst with an average return of 21.1% and a 56.95% success rate. Kelley covers the Communication Services sector, focusing on stocks such as Criteo SA, Meta Platforms, and Alphabet Class A.

In addition to Stifel Nicolaus, eBay also received a Hold from Bernstein’s Nikhil Devnani in a report issued today. However, on the same day, Barclays maintained a Buy rating on eBay (NASDAQ: EBAY).

Based on eBay’s latest earnings release for the quarter ending December 31, the company reported a quarterly revenue of $2.97 billion and a net profit of $528 million. In comparison, last year the company earned a revenue of $2.58 billion and had a net profit of $679 million

Based on the recent corporate insider activity of 108 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of EBAY in relation to earlier this year. Most recently, in December 2025, Julie Loeger, the SVP, Chief Growth Officer of EBAY sold 2,896.00 shares for a total of $238,746.24.