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Functional Beverages Surge as Millennials and Gen Z Rethink What Refreshment Means

Newswire.ca - Fri May 9, 2025

Equity InsiderNews Commentary

Issued on behalf of Safety Shot, Inc.

VANCOUVER, BC, May 9, 2025 /CNW/ -- Among the consumer trends in the food and beverage sector in 2025 the rapid growth in functional and wellbeing products is capturing plenty of market attention. According to Fortune Business Insights, the ready-to-drink (RTD) market is well on its way towards reaching $1.227 trillion by 2032, growing at a 6.2% CAGR. Growing even faster with a 7.3% CAGR is the Functional Beverages markets, according to analysts at Market.us. The trend is drawing attention to innovators and brand developers of products that are appealing to this new generation of consumers, with investor attention being drawn to Safety Shot, Inc. (NASDAQ: SHOT), BellRing Brands, Inc. (NYSE: BRBR), National Beverage Corp. (NASDAQ: FIZZ), PepsiCo, Inc. (NASDAQ: PEP), and Nestlé S.A. (OTCPK: NSRGY).

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