Great-West Lifeco is one of the Big Three Canadian life insurers. The firm's Canadian business contributed around 30% of adjusted earnings. The firm generates a further 32% of adjusted earnings from the United States, attributable to its recordkeeping business, Empower, and its US life insurance business. Great-West Lifeco also offers various products across European markets with a strong presence in the UK and Ireland, which collectively accounted for 20% of adjusted earnings, while the firm's reinsurance business accounts for the remainder. Great-West Lifeco had around CAD 3.5 trillion of assets under administration across its business segments at the end of September 2025.