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Roth MKM Sticks to Its Buy Rating for Hasbro (HAS)

Tipranks - Fri May 22, 12:28AM CDT

Roth MKM analyst Eric Handler maintained a Buy rating on Hasbro today and set a price target of $120.00.

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According to TipRanks, Handler is a 5-star analyst with an average return of 11.5% and a 61.76% success rate. Handler covers the Communication Services sector, focusing on stocks such as IMAX, Live Nation Entertainment, and TKO Group Holdings.

In addition to Roth MKM, Hasbro also received a Buy from Morgan Stanley’s Megan Alexander in a report issued on May 14. However, on May 13, Wells Fargo assigned a Hold rating to Hasbro (NASDAQ: HAS).

Based on Hasbro’s latest earnings release for the quarter ending March 29, the company reported a quarterly revenue of $1 billion and a net profit of $199.5 million. In comparison, last year the company earned a revenue of $887.1 million and had a net profit of $98.6 million

Based on the recent corporate insider activity of 57 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of HAS in relation to earlier this year. Most recently, in March 2026, Christian P Cocks, the CEO of HAS sold 196,411.00 shares for a total of $19,704,743.41.

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