BMO Capital Sticks to Its Buy Rating for Harley-Davidson (HOG)

BMO Capital analyst Tristan M. Thomas-Martin maintained a Buy rating on Harley-Davidson today and set a price target of $30.00.

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According to TipRanks, M. Thomas-Martin is a 3-star analyst with an average return of 3.9% and a 52.27% success rate. M. Thomas-Martin covers the Consumer Cyclical sector, focusing on stocks such as Winnebago Industries, LCI Industries, and Harley-Davidson.

The word on The Street in general, suggests a Moderate Buy analyst consensus rating for Harley-Davidson with a $26.67 average price target.

Based on Harley-Davidson’s latest earnings release for the quarter ending September 30, the company reported a quarterly revenue of $1.07 billion and a net profit of $377.37 million. In comparison, last year the company earned a revenue of $1.15 billion and had a net profit of $119.04 million

Based on the recent corporate insider activity of 39 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of HOG in relation to earlier this year. Most recently, in November 2025, Luke Christopher Mansfield, the CCO of HOG sold 11,500.00 shares for a total of $266,915.00.