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Ionik Acquires SHIFT44

Newswire.ca - Mon Nov 20, 2023

Ionik's first party data acquisition capabilities expanded, financed with existing resources

TORONTO, Nov. 20, 2023 /CNW/ - PopReach Corporation (dba Ionik) ("Ionik" or the "Company") (TSXV: INIK) (OTCQX: INIKF) announced that it has acquired substantially all of the assets of S44 LLC ("SHIFT44" or "Seller"), a first party data acquisition, lead generation and performance marketing platform headquartered in Holbrook, New York (the "Transaction") for a total aggregate purchase price of approximately US$40.0 million, with the total consideration consisting of a combination of cash, debt and stock.

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