Iron Mountain Leads McLaren Racing's Digital Transformation Journey

Iron Mountain IRM recently announced that it would lead the way for digitizing McLaren Racing’s heritage archives. The company will use its AI-enabled digital platform to convert McLaren’s legendary assets, such as pioneering blueprints and vintage film and photography, into attractive, dynamic versions. The move will aid McLaren in better connecting with fans reminiscing about its rich history and iconic journey.

The partnership is set to begin in the 2025 United States Grand Prix, representing Iron Mountain as an Official Partner of the McLaren Formula 1 Team. The IRM brand name will feature on both McLaren Formula 1 Team race cars and additional touchpoints for the entire 2025 season and beyond.

With IRM helming this digital transformation journey, McLaren stands to gain from the company’s expertise and global leadership in secure end-of-life IT assets management.

IRM in a Nutshell

Iron Mountain owns a stable and resilient core storage and records management business, as well as a data center business. The company serves more than 240,000 clients in 61 countries across different industries and geographical locations.

The above partnership with McLaren will solidify the IRM brand as a trusted name in information management, digital transformation, information security and asset lifecycle management needs, which will boost its revenues in the long term.

Over the past three months, shares of this Zacks Rank #5 (Strong Sell) company have risen 5.2% against the industry's decline of 2.2%.

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Stocks to Consider

Some better-ranked stocks from the broader REIT sector are Welltower WELL and W.P. Carey WPC, each carrying a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

The Zacks Consensus Estimate for WELL’s 2025 FFO per share has moved 2 cents northward to $5.12 over the past month.

The Zacks Consensus Estimate for WPC’s 2025 FFO per share has moved 3 cents upward to $4.91 over the past month.

Note: Anything related to earnings presented in this write-up represents funds from operations (FFO), a widely used metric to gauge the performance of REITs.

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This article originally published on Zacks Investment Research (zacks.com).

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