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Philip Morris Updates 2026 Outlook, Highlights Smoke-Free Growth

Tipranks - Wed Jun 3, 5:48AM CDT

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Philip Morris ( (PM) ) has shared an update.

On June 2, 2026, Philip Morris International said its CEO Jacek Olczak would address investors at the dbAccess Global Consumer Conference in Paris, highlighting expectations for a strong 2026 performance driven by momentum in its smoke-free portfolio, stable heat-not-burn category trends in Japan after an April 1 excise tax increase, and the expansion of its U.S. ZYN portfolio with the launch of ZYN ULTRA and planned further extensions. The company updated its 2026 full-year reported diluted EPS forecast to $7.18–$7.33, reflecting currency effects and a roughly $500 million non-cash impairment of its deconsolidated Canadian affiliate RBH, while maintaining underlying adjusted EPS growth guidance of 10.2%–12.2%, underscoring both the resilience of its core smoke-free strategy and the earnings impact of foreign exchange movements and Canadian market dynamics.

The most recent analyst rating on (PM) stock is a Buy
with a $205.00 price target.
To see the full list of analyst forecasts on Philip Morris stock,
see the PM Stock Forecast page.

Spark’s Take on PM Stock

According to Spark, TipRanks’ AI Analyst, PM is a Outperform.

The score is driven primarily by strong operating profitability and cash flow plus constructive earnings-call guidance and smoke-free momentum. Technicals also support the outlook, though overbought signals temper near-term risk/reward. Valuation is the main constraint given the higher P/E, alongside ongoing balance-sheet leverage risk from negative equity and higher debt.

To see Spark’s full report on PM stock,
click here.

More about Philip Morris

Philip Morris International Inc. is a global tobacco and nicotine company that has been shifting its portfolio from traditional cigarettes toward a broad, international multicategory smoke-free business, led by its IQOS heat-not-burn platform and complemented by nicotine pouch brands such as ZYN, with a focus on key markets including Japan, the U.S. and Canada.

Average Trading Volume: 4,976,114

Technical Sentiment Signal: Strong Buy

Current Market Cap: $276.5B

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