Unsmoke Canada launches campaign as recent seizures highlight scale of contraband tobacco trade

Campaign follows recent seizures that underscore the public safety, health and fiscal costs of illegal tobacco

TORONTO, June 8, 2026 /CNW/ - As recent enforcement actions continue to highlight the scale of Canada's illicit tobacco market, Unsmoke Canada, an initiative of Rothmans, Benson & Hedges Inc. (RBH), today launched a new awareness campaign to help Canadians better understand the true cost of contraband tobacco and so-called "cheap smokes."