UBS Sticks to Their Hold Rating for Prudential Financial (PRU)

UBS analyst Michael Ward CFA maintained a Hold rating on Prudential Financial today and set a price target of $92.00.

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Ward CFA covers the Financial sector, focusing on stocks such as Voya Financial, Corebridge Financial, Inc., and Principal Financial. According to TipRanks, Ward CFA has an average return of 11.7% and a 68.07% success rate on recommended stocks.

In addition to UBS, Prudential Financial also received a Hold from Piper Sandler’s Paul Newsome in a report issued today. However, on the same day, Barclays maintained a Sell rating on Prudential Financial (NYSE: PRU).

Based on Prudential Financial’s latest earnings release for the quarter ending December 31, the company reported a quarterly revenue of $15.68 billion and a net profit of $905 million. In comparison, last year the company earned a revenue of $12.65 billion and had a GAAP net loss of $57 million

Based on the recent corporate insider activity of 30 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of PRU in relation to earlier this year. Most recently, in February 2026, Jacques Chappuis, the EVP of PRU bought 1,000.00 shares for a total of $100,970.00.