VANCOUVER, BC, April 8, 2026 /CNW/ - TELUS Digital, the global technology division of TELUS Corporation (TSX: T) (NYSE: TU) specializing in digital customer experiences (CX) and future-focused digital transformations, today released a new sponsored IDC InfoBrief: From Efficiency to Excellence: Driving Enterprise Value through CX Partnerships. The findings indicate a missed opportunity: enterprises are using CX partners primarily for support and cost optimization, but rarely expanding partnerships to include revenue growth and customer acquisition strategies.
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TELUS Digital: Research Shows Enterprises Are Leaving Significant Revenue on the Table by Underutilizing CX Partnerships for Sales and Customer Acquisition
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