Urban Outfitters (URBN) Receives a Buy from Morgan Stanley

Morgan Stanley analyst Alexandra Straton initiated coverage with a Buy rating on Urban Outfitters today and set a price target of $89.00.

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Straton covers the Consumer Cyclical sector, focusing on stocks such as Urban Outfitters, Tapestry, and Macy’s. According to TipRanks, Straton has an average return of 3.6% and a 53.55% success rate on recommended stocks.

Urban Outfitters has an analyst consensus of Moderate Buy, with a price target consensus of $89.86.

Based on Urban Outfitters’ latest earnings release for the quarter ending April 30, the company reported a quarterly revenue of $1.48 billion and a net profit of $115.71 million. In comparison, last year the company earned a revenue of $1.33 billion and had a net profit of $108.35 million

Based on the recent corporate insider activity of 94 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of URBN in relation to earlier this year. Most recently, in May 2026, Frank Conforti, the Co-President & COO of URBN sold 9,391.00 shares for a total of $687,233.38.