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Analysts’ Opinions Are Mixed on These Consumer Cyclical Stocks: Booking Holdings (BKNG) and Williams-Sonoma (WSM)

Tipranks - Wed Dec 24, 2025

Companies in the Consumer Cyclical sector have received a lot of coverage today as analysts weigh in on Booking Holdings (BKNGResearch Report) and Williams-Sonoma (WSMResearch Report).

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Booking Holdings (BKNG)

In a report released yesterday, Jake Fuller from BTIG maintained a Buy rating on Booking Holdings, with a price target of $6250.00. The company’s shares closed last Tuesday at $5439.27.

According to TipRanks.com, Fuller is a 4-star analyst with an average return of 7.5% and a 51.8% success rate. Fuller covers the NA sector, focusing on stocks such as Global Business Travel Group, Maplebear, and DoorDash. ;'>

Booking Holdings has an analyst consensus of Strong Buy, with a price target consensus of $6149.08, representing a 14.0% upside. In a report issued on December 16, D.A. Davidson also maintained a Buy rating on the stock.

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Williams-Sonoma (WSM)

Evercore ISI analyst Oliver Wintermantel maintained a Hold rating on Williams-Sonoma yesterday and set a price target of $195.00. The company’s shares closed last Tuesday at $188.11.

According to TipRanks.com, Wintermantel is a 5-star analyst with an average return of 38.2% and a 77.8% success rate. Wintermantel covers the NA sector, focusing on stocks such as Petco Health and Wellness Company, Tractor Supply, and Wayfair. ;'>

Currently, the analyst consensus on Williams-Sonoma is a Moderate Buy with an average price target of $203.25.

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