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Move over, Movember – there’s a new hair-raising fundraiser in town. The Julyna campaign, which launched July 1, is all about the ladies and grooming “their hair down there” as a means to raise money and awareness for cervical cancer. Spearheaded by Vanessa Willson and Roxanne Chapman, the annual fundraising gala was held on July 25 in Toronto and playfully focused on the female form with a live naked-girl-sipping-wine art installation and tasteful nude paintings and photographs for auction. The room, a loft space in the east end, was lit appropriately pink while the crowd of twenty- and thirtysomethings sipped on cocktails, took photos in the “shameless selfies” mirror, and snacked on bites courtesy of the Jimmy’s Fine Foods truck, which was parked out back. Founder Ms. Willson said she hopes ladies will take a stance, like Movember, and “sign up their bush to make a muff statement.” The event and month-long activities raised more than $40,000 for the Canadian Cancer Society.

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The Julyna bash went down at the Extension Room in Toronto.Jenna Marie Wakani/The Globe and Mail

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Little black dress approved Paulina Berger and Isabel Olinoski.Jenna Marie Wakani/The Globe and Mail

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The pink posse: fundraising femmes Margo Reid, Corinne Risling and Katie Bowler.Jenna Marie Wakani/The Globe and Mail

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Diana Lee and Alicia Bakker.Jenna Marie Wakani/The Globe and Mail

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Janet Leitch and Wendy Spencer.Jenna Marie Wakani/The Globe and Mail

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Josh Higgens,left, wins for fiercest man-purse of the night alongside Tara Leydon and Chris Binet.Jenna Marie Wakani/The Globe and Mail

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Jelena Bratic and Dragomir Ivkovic.Jenna Marie Wakani/The Globe and Mail

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Real-time art at the Julyna party.Jenna Marie Wakani/The Globe and Mail

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Johnny Nghiem and Gavin Wyman.Jenna Marie Wakani/The Globe and Mail

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Mike Babcock, Jeff Bennett and Van Simpson.Jenna Marie Wakani/The Globe and Mail

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Patrick Sikorski and Robert Bent.Jenna Marie Wakani/The Globe and Mail

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It was definitely boys’ night at Julyna. Christopher Bates and Jarret Kennedy wore their summer whites better than the rest.Jenna Marie Wakani/The Globe and Mail

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Vanessa Willson and Claire Nyilassy.Jenna Marie Wakani/The Globe and Mail

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The forever fashionable Eric Omikunle and Front Row Magazine’s Rachelle Saevil.Jenna Marie Wakani/The Globe and Mail

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Athena Williams.Jenna Marie Wakani/The Globe and Mail

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Katie Reeder and Emily Gilmour.Jenna Marie Wakani/The Globe and Mail

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Jason Mckersie and Susan Kilby.Jenna Marie Wakani/The Globe and Mail

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Roxanne Chapman, one of the brains behind the event, slinked through the crowd in a white Robert Rodrigues cocktail dress and the slickiest of ponytails.Jenna Marie Wakani/The Globe and Mail

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