Though this week's show may be her LG Fashion Week debut, Jules Power is no rookie: The 35-year-old cut her teeth over a decade at Canuck behemoths Danier, Roots and Joe Fresh before designing under her own moniker.
FASHION Magazine talks to the women's wear designer
It's easy to see that pedigree in Power's proficiency with casual pieces that carry an easy familiarity. There's an innocence to her aesthetic that's both charming and nostalgic, most notably in a luxed-up version of those classic, slouchy grey sweats you wore to day camp. Ditto in the imaginatively girly unicorn print found in scarves and button-ups that evoke a perfect mix of prim and playground.
Power is best when she's off-duty: Though offbeat, those sweats were matched perfectly with smart, tailored pieces such as plaid riding jackets layered with plaid and gingham shirting or a denim tunic paired up with a polished wool vest.
But it's when the looks get too dressed-up that they begin to falter. A houndstooth blazer and knee length pencil skirt appear too stuffy once you've seen the disheveled perfection of Power's more playful pieces.
It brings to mind the old adage that the clothes should never wear the girl: When she follows that philosophy, we feel Power's full force.
"I just want that person's personality to come though," the designer said backstage. "I want her to just look girly and natural."
Master that, Power, and you'll conquer our closets.
For more Toronto LG Fashion week coverage, visit FASHION magazine.