Winnipeg Mayor Sam Katz has put the city on the clearance table, looking to raise funds by selling naming rights to everything from dog licences to library books. Here's a look at what he might be able to sell - and for how much, based on similar moves by other municipalities:
Water fountains: $40,000 That's how much the Vancouver Parks Board receives from donors who want to buy and name water fountains in downtown's Hastings Park.
A subway station: $4-million (U.S.)
The Chicago Transit Authority struck a deal for that amount with Apple to fund renovations on a subway stop next to a new Apple computer store; the company also gets exclusive access to the station's advertising space and the right of first refusal on renaming the station.
Park amenities: $220-million (U.S.)
Mayor Richard Daley Jr. led a massive fundraising campaign to round up sponsors for the public spaces in Chicago's Millennium Park. Corporations, foundations and individuals chipped in for rights to venues now named Chase Promenade, AT&T Plaza, Boeing Gallery North, Wrigley Square, Exelon Pavilion and the BP Bridge, designed by Frank Gehry.
Subway names: $490-million (U.S.)
Dubai Metro's transit authority launched its station-naming-rights campaign in 2008 and has revealed the first round of successful bidders, including Mall of the Emirates, Emirates Telecommunication Corporation, Gulf General Investment Company and First Gulf Bank.
Sports stadium: $15-million (U.S.)
In 1995, Seattle launched a renovation of the 1960s-vintage stadium at the Seattle Centre. Cleveland's Key Bank scored the rights.
A park: $900,000 (U.S.)
San Francisco sold naming rights for the municipally owned Candlestick Park to 3Com (and later Monster Cable) for about $900,000 (U.S.) a year. In 2008, however, city council voted to revert to the park's original name, which had been selected through a public contest. (Since then, the City of Miami has launched a bid to sell the names of its municipal parks. To date, there have been no takers.)
Branded forests: $700,000 (so far)
Energy giant BP plants about 6,000 trees each year in Calgary - each one named for a newborn resident - in parks across the city now known as BP BirthPlace Forests. From 2000 to 2007, the company spent $700,000.
Theatre: $10-million
Sony paid that amount for 20-year naming rights to Toronto's Hummingbird Centre - a venue that had already been renamed once before. Originally called O'Keefe Centre, it became the Hummingbird in 1996, after a local computer software firm paid $5-million to sponsor it.