The Liberals have decided to highlight the two-month prorogation of Parliament by asking Canadians to submit a humorous 140-character suggestion for Prime Minister Stephen Harper's out-of-office reply message.
Which, as communications strategies go, is rather courageous.
Liberal Leader Michael Ignatieff has been on vacation at an undisclosed location and has not therefore been available to pick up his own phone for the past three weeks (though he did pen a newspaper opinion piece).
The response to the prorogation story has been left to others within his caucus. Mr. Ignatieff does, however, return to his job on Thursday. And Parliament does not return until March.
In the meantime, Liberal staffers had better hope this works out better than the photo campaign they ran last year.