Who was the genius behind the Canadian Olympic Committee's idea to boast that Canada would come out on top in terms of the medal count?
It should have been obvious that such an irresponsible "prediction," if not goal, was doomed as a PR disaster - because if, in fact, Canada did win the medal race, it would've been no exploit, but a mere living-up-to-expectations performance.
If the much more likely scenario of falling short came to pass, instead of celebrating the magnificent achievements of our athletes, we would be regretting their "failure." Elementary, my dear COC.