How The Globe and Mail uses data to be more than just a newspaper

Journalism remains the core value proposition of The Globe and Mail, but like any modern, innovative business, great technology is required to deliver customers what they need: timely, engaging, relevant products. David Walmsley spearheaded a redesign of the website, the mobile site, the app, and the newspaper, while reinforcing the fact that newsgathering remains his No. 1 priority. Chief digital officer Greg Doufas upgraded The Globe's publishing platform and architected proprietary technology to measure and track every piece of content the organization produces, to help give readers what they want, when they want it. Step inside the new Globe and Mail, which has shed its image as a newspaper company and transformed into an business rooted in technology and digital media. For more business insights, visit www.delltechnologies.com/en-ca/midmarket-solutions/index.htm For more on this series, visit www.theglobeandmail.com/business/adv/article-the-right-decisions/ This content was produced by The Globe and Mail's Globe Content Studio, in consultation with an advertiser. The Globe's editorial department was not involved in its creation.