Andy MacauleyFernando Morales/The Globe and Mail
One of the hottest ad agencies of the last decade is coming to Canada. Crispin Porter + Bogusky, whose clients include Burger King, Microsoft, and Domino's Pizza, will take over the Toronto office of Zig, its corporate cousin in the MDC Partners network of communications agencies headed by Miles Nadal.
Shelley Brown, the president of Zig, will become chief executive officer of the newly renamed CP+B Canada, while Andy Macauley, Zig's CEO, will assume the role of chairman. Aaron Starkman, the chief creative officer of Zig, will become executive creative director of the new agency. Zig's clients include IKEA Canada, Burt's Bees, and Molson Canada.
The announcement was made Thursday as Chuck Porter, the Miami-based chairman of CP+B and chief strategist of MDC, addressed Zig's roughly 100 Toronto-based employees.
The agency, citing geographic duplication, said its Chicago office, which currently has about eight full-time employees, will be wound down. CP+B is based in Miami, Boulder, and Gothenburg, Sweden, with additional offices in London and Los Angeles.
"We are thrilled to be joining CP+B, the most creative, digitally sophisticated and awarded firm in the world," Ms. Brown said in a statement. "The opportunity to be a part of CP+B and to contribute our own thought leadership will enable us to deliver the smartest, most innovative work for our clients as well as those of CP+B."
Mr. Porter added that "CP+B has always been about change, forward motion and talent, and this move embraces all of those values."