Open this photo in gallery:

Montreal Victoire forward Maureen Murphy shoots during the Walter Cup Final in May. CBC will air the reigning PWHL champion's game against Hamilton on Dec. 5 to kick off its new Hockey Night in Canada show.Troy Parla/Getty Images

Comments

Hockey Night in Canada will return to Canadian airwaves this fall after CBC announced Monday it is bringing back the storied brand as an occasional Saturday night home of Professional Women’s Hockey League broadcasts.

The move comes three months after CBC and Sportsnet shocked fans by announcing the program was ending its 74-year run on the public broadcaster as a weekly TV showcase of the NHL.

The public broadcaster will feature eight PWHL games over the season as a centrepiece of CBC Sports Primetime, a new Saturday night show hosted by Andi Petrillo. After 12 years under the control of Sportsnet, the show is being rebranded as CBC’s Hockey Night in Canada. Like its predecessor, it will feature pre- and postgame panel analysis.

CBC said it would disclose talent and other programming details over the coming weeks.

The first game, on Dec. 5, will feature the reigning Walter Cup champion Montreal Victoire facing off against PWHL Hamilton, an expansion club that does not yet have a team nickname.

The rest of the show’s schedule will be released on Friday. All of the PWHL games airing as part of the new Hockey Night in Canada will include at least one Canadian team.

The rest of the league’s games will be shared by Sportsnet, TSN and Amazon’s Prime streaming service, as they were last season. In total, CBC will air approximately two dozen games across the entire regular season.

“Hockey in this country is more than just the NHL, and therefore Hockey Night in Canada should reflect what hockey has become to Canada,” Chris Wilson, CBC’s executive director of sports and Olympics, said in an interview.

“For us to take this brand that has been up until now associated with NHL hockey, and has played such an important role in Canadian sports culture, and put it on women’s hockey and the PWHL specifically, I just think sends a really important cultural message about the importance Canadians place in hockey and the importance CBC places on women’s sports, in terms of elevating and making sure there’s an equally big stage for those athletes to shine on.”

No NHL games on free Canadian TV? This group thinks there should be a law against that

Joel Darling, the long-time executive producer of Hockey Night in Canada, will oversee the new program. He has been with the show for more than 20 years, stretching back to its original tenure on CBC before the Rogers takeover.

“Hockey Night in Canada is a fixture in Canadian sports culture, and its Saturday night schedule has ritually captivated hockey fans for nearly a century,” Amy Scheer, PWHL executive vice-president of business operations, said in a press release issued by CBC.

She added that the CBC partnership has been instrumental in the growth of the league.

Wilson acknowledged that putting games up against the NHL’s primary weekly showcase on Saturday nights on Sportsnet could provide tough competition for the PWHL, but he is confident in the league’s potential.

“Our research shows that there’s a pretty sizable chunk of Canadians watching TV on Saturday night that are not watching [NHL] hockey,” he said. “We think there’s opportunity. I have no idea what to expect, but we’re excited and committed to it regardless, and I am optimistic that when people discover the quality of the PWHL play, I think they’re going to like it.”

Last year’s games on CBC, which aired on Saturday afternoons, drew a total audience of about four million viewers, with an average audience per game of 78,000. “We’re optimistic that we can grow that,” said Wilson. “It’s such a young league. It still doesn’t have 100-per-cent name recognition. So we’re excited to help them build over time.”

Wilson suggested that the Hockey Night in Canada brand could also be used in the future for other high-profile games. “We have a hockey strategy,” he said. “We have some pretty important hockey games that happen on CBC every four years. So who knows what could happen with it there. It might be fun.”

CBC has the rights to the 2030 Winter Olympics.

PWHL creates all-star event to showcase top talent in fourth season

CBC also announced on Monday that its French-language counterpart, Radio-Canada, had signed an exclusive deal for the radio broadcast rights for all Victoire games in Canada this season.

Radio-Canada will launch its own weekly sports show on Sundays. Rendez-vous Podium, hosted by Jacinthe Taillon, will begin airing Oct. 18.

CBC Sports Primetime will start its run this weekend with coverage of the Canada Super60 Cricket League tournament in Vancouver. CBC previously announced the Saturday night show will also feature Grand Slam of Curling and ISU Figure Skating Grand Prix coverage.

Follow related authors and topics

Authors and topics you follow will be added to your personal news feed in Following.

Interact with The Globe