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As he left to join his national teammates in France, changes were announced to Cristiano Ronaldo's museum in Portugal. It's moving to a bigger space.

"The new building will be able to welcome Ronaldo's future trophies," said Nuno Viveiros, the cousin who runs the museum.

Perhaps you didn't know that Ronaldo, 31, has his own museum. But I doubt you're surprised.

All pros are self-assured. With this guy, confidence is a sort of superpower. No contemporary athlete has a higher opinion of himself.

"I think that because I'm rich, I'm handsome and I'm a great player, people envy me," he once said.

That it's true doesn't make it any less annoying. If there were even a hint of irony, you'd forgive him. There isn't.

Ronaldo is a Muhammad Ali in terms of talent and ego, but minus all the humanizing quirks. He has no sense of humour. He's doesn't speak so much as launch into an ill-humoured marketing pitch. He is as prickly as a machine-sharpened porcupine.

He is (and here one is commenting on the face he presents in public, so who really knows) a jerk. He's also, just at this moment, the best footballer in the world.

We act as if that title has been conceded to Lionel Messi for as long as he wants it, but Ronaldo's level has been a smidge higher over the past two or three years. The Portuguese has more goals than the Argentine and less talent arrayed around him. It is, of course, an arguable point.

But when people say, as they often do, that Messi is better and no question about it, what they mean is that they like Messi more. That he's a better teammate. That he carries himself with more class. That he's a better spokesperson for the game.

All fair points, but they miss the key issue. Who puts the ball in the back of the net? That is the job. Ronaldo has done it more ably in recent seasons.

Being better than Messi, even for a while, puts Ronaldo in the seven or eight best players there have ever been. But as it stands, he is second-tier among the greatest.

He has two handicaps.

The first is himself. Nobody likes a whiner who's also a braggart.

That will take care of itself in time. History smooths out the rough corners of our stars. Eventually, all their personality flaws become charming idiosyncracies.

Hated everyone he knew? Iconoclast.

Couldn't stop showing off? Plainspoken.

Spent a bunch of time in jail? Overcame hardships.

Even the players who were truly reviled in their day become cuddly throwbacks as the decades turn over. Exhibit A: Ty Cobb. Sure, he killed a guy, but who didn't back then?

In time, Ronaldo will reap the same advantage.

The other issue is more pressing. He's never won anything for his country. That window is closing fast.

Everybody needs this Euro. Everybody needs every Euro. But no one needs it more than Ronaldo. His remarkable fitness is such that he can probably play for another decade, but he won't lead his national team for much longer. To be remembered the way he'd like to be, he must win something when still at his best.

It isn't going to be a World Cup. The Portuguse are fading back into the global pack, and fast. They've had golden ages. This isn't one of them.

A Euro would suffice. Based on the evidence of Tuesday evening, that's still a monumental ask.

Portugal faced tournament debutant Iceland to begin things. Based on whoever's doing the numbers, a significant percentage of the total Icelandic population is here in France cheering on their team.

They have no chance of winning. Like so many quixotic national expeditions, that frees them to enjoy the experience.

They should have lost to Portugal. They were outplayed for huge stretches. But they didn't. It ended in a battling 1-1 draw that counts as an Icelandic victory.

You spent the entire match waiting for Ronaldo to ignite. Even at his most average, he is a combustible presence.

After several near misses, he spent the first half wearing one of those "only a matter of time" smiles. Portugal was winning at that point. If he looked less than his usual self, it was his teammates' fault. At minimum, it takes two players to create a great team goal. Portugal has only the one.

Once the game was tied, Ronaldo spent most of the second half flapping his arms in disgust, which is his habit when frustrated. He must end every losing match brutally bruised at hip level.

Teammates, opponents, the officials – they're all the focus of his unhappiness. When things aren't working for Ronaldo, it's everyone's fault but his own. Again – just because it's true doesn't make it any more palatable to watch.

One assumes most neutrals were rooting for Iceland. You'd have to be a gifted contrarian not to love that story.

Afterward, Ronaldo could not help himself. He mocked Iceland for celebrating the draw and said they have "a small mentality" that is proof they cannot win, according to the Daily Mirror.

All you can do is laugh.

This assures me of being in the non-Iberian minority hoping something broke the way of the most unlikable great player in the game. Sure, he's good-looking, he's got a ridiculous amount of money and he's a generational star. But Ronaldo is, on some intrinsic level, a failure.

He should have by now lit this game up in the same way Pele or Diego Maradona or Johan Cruyff did. He should have featured in contests that never fade from the global imagination.

He should be everybody's player – like Pele, like Maradona, like Cruyff. Once you hit a certain level, sides don't matter. It ceases to be a function of personality. Cruyff wasn't particularly likable and Maradona much less so. It was the combination of ability, innovation and achievement that made them impossible to root against.

That Ronaldo is still so divisive is proof he doesn't yet belong in that group.

It's his own fault that the world isn't pulling for him, but I can't get there.

You don't often get the chance to see a genius at work, in any field of endeavour. It would be so much fun to be there when he paints his masterpiece.

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