HubSpot and Braze Stocks Trade Down, What You Need To Know
What Happened?
A number of stocks fell in the afternoon session after a UBS downgrade of ServiceNow (NOW) sent shockwaves through the sector, exacerbating a sell-off that began the previous day.
Investors were increasingly rattled by the "seat compression" narrative, where AI-driven automation reduces the number of human users required for traditional enterprise software, directly threatening the per-seat revenue models of giants like Salesforce and Adobe. This sentiment was fueled by the rapid rise of AI-native competitors and "vibe coding" startups that can replicate complex features at a fraction of the legacy cost.
The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.
Among others, the following stocks were impacted:
- Sales Software company HubSpot (NYSE:HUBS) fell 8.3%. Is now the time to buy HubSpot? Access our full analysis report here, it’s free.
- Marketing Software company Braze (NASDAQ:BRZE) fell 8.2%. Is now the time to buy Braze? Access our full analysis report here, it’s free.
Zooming In On HubSpot (HUBS)
HubSpot’s shares are extremely volatile and have had 31 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 1 day ago when the stock dropped 7% on the news that reports of a ceasefire breach in the Middle East spiked market volatility as fears grew that a fragile U.S.-Iran truce would unravel.
This tension was compounded by Anthropic’s launch of Managed Agents, autonomous AI systems that execute complex tasks. Traders were worried these would disrupt the traditional SaaS (Software as a Service) model, by replacing human-operated tools with more efficient AI workers. The sell-off intensified after short seller Michael Burry claimed (in a deleted social media post) Anthropic was "eating Palantir’s lunch." Burry’s comments highlighted the vulnerability of legacy platforms to Anthropic’s AI solutions.
HubSpot is down 50.3% since the beginning of the year, and at $190.00 per share, it is trading 71.7% below its 52-week high of $672.24 from May 2025. Investors who bought $1,000 worth of HubSpot’s shares 5 years ago would now be looking at only $364.72.
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