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UBS Reaffirms Their Sell Rating on Macy’s (M)

Tipranks - Tipranks - Fri Jun 5, 5:48AM CDT

In a report released yesterday, Jay Sole from UBS reiterated a Sell rating on Macy’s, with a price target of $9.00. The company’s shares closed yesterday at $21.80.

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According to TipRanks, Sole is a 4-star analyst with an average return of 5.8% and a 51.73% success rate. Sole covers the Consumer Cyclical sector, focusing on stocks such as Macy’s, American Eagle, and Deckers Outdoor.

Macy’s has an analyst consensus of Hold, with a price target consensus of $19.50.

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Based on Macy’s’ latest earnings release for the quarter ending January 31, the company reported a quarterly revenue of $7.92 billion and a net profit of $506 million. In comparison, last year the company earned a revenue of $8.01 billion and had a net profit of $342 million

Based on the recent corporate insider activity of 28 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of M in relation to earlier this year. Most recently, in March 2026, Danielle Kirgan, the EVP HR of M sold 17,529.00 shares for a total of $315,170.51.

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