Key Points
15,972 Class A shares were indirectly sold for a total transaction value of approximately $414,000 on April 9, 2026.
This transaction represented 100.00% of Mente's indirect Class A holdings and 17.95% of his total Class A position at the time.
The shares were held via MMMK Development, Inc. and were converted from Class B to Class A immediately prior to sale under a Rule 10b5-1 plan.
Mente retains Class B common stock: 30,143,178 shares (direct and indirect), which can be converted to Class A common stock.
On April 9, 2026, Revolve Group(NYSE:RVLV) Co-Chief Executive Officer Michael Mente reported the indirect sale of 15,972 shares of Class A common stock for a total value of approximately $414,000, as disclosed in the SEC Form 4 filing.
Transaction summary
| Metric | Value | Context |
|---|---|---|
| Shares sold (indirect) | 15,972 | Indirect open-market shares sold (code 'S') in this filing |
| Transaction value | $413,675 | Based on SEC Form 4 weighted average purchase price ($25.90) |
| Post-transaction Class A shares (direct) | 73,000 | Directly held Class A shares after transaction completion |
| Post-transaction Class A shares (indirect) | 0 | Indirectly held Class A shares after transaction completion |
| Post-transaction Class B shares (indirect) | 30,107,847 | Indirectly held Class B shares after transaction completion |
Transaction value based on SEC Form 4 weighted average purchase price ($25.90); post-transaction value based on April 9, 2026, market close ($25.90).
Key questions
- What was the structure and context of this transaction?
This was an indirect sale of Class A shares, where the shares were originally held as Class B and converted to Class A immediately before being sold by MMMK Development, Inc., in line with a Rule 10b5-1 plan adopted May 29, 2025. - How did this sale affect Michael Mente's ownership position?
Following the transaction, Mente's indirect Class A holdings were reduced to zero, leaving him with 73,000 directly held Class A shares, but his aggregate economic interest remains substantial due to his ongoing Class B holdings. - How does the transaction size compare to Mente's historical selling activity?
This 15,972-share sale is considerably smaller than Mente's average historical sell-only transaction size (~153,000 shares), reflecting a sharp reduction in available Class A share capacity after ongoing conversions and sales. - What is the impact on Mente's overall equity exposure to Revolve Group?
Despite the reduction in Class A holdings, Mente continues to control 30,143,178 Class B shares (including direct and indirect holdings), preserving his substantial voting and economic exposure to the company.
Company overview
| Metric | Value |
|---|---|
| Revenue (TTM) | $1,225.7 million |
| Net income (TTM) | $61.7 million |
| Employees | 1,632 |
| 1-year price change | 37.9% |
* 1-year price change calculated using April 9, 2026, as the reference date.
Company snapshot
- Offers women's apparel, footwear, accessories, and beauty products through established, emerging, and owned brands, including a luxury segment via FWRD.
- Operates a digital-first retail model, generating revenue primarily through direct online sales to consumers, leveraging influencer partnerships, and proprietary brand development.
- Targets fashion-forward consumers, with a primary focus on millennial and Gen Z women in the United States and select international markets.
Revolve Group is a leading online specialty retailer with a diversified portfolio of brands and a strong digital presence. The company’s strategy centers on data-driven merchandising, influencer engagement, and curated product offerings to capture evolving consumer preferences. Its scalable e-commerce platform and focus on owned brands provide a competitive advantage in the fast-moving fashion sector.
What this transaction means for investors
Revolve Group’s class B shares come with 10 votes, while class A shares receive one vote. This company’s Class B shares can be converted into Class A shares on a one-for-one basis. Mente didn’t give up much of his voting rights by selling 15,972 shares in this transaction. He finished with over 30 million Class B shares.
Revolve Group expects to report first-quarter results on May 5, 2026. In February, the next-generation fashion retailer for Millennial and Gen Z consumers told investors that fourth-quarter sales rose 10% year over year.
Margins improved a great deal in the fourth quarter, allowing net income to surge 58% year over year to $18.55 million. Investors can reasonably expect continued margin expansion. In February, management guided fiscal 2026’s gross margin to a range between 53.7% and 54.2%. Even the low end would represent a light improvement over last year’s gross margin of 53.5%.
Should you buy stock in Revolve Group right now?
Before you buy stock in Revolve Group, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Revolve Group wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $524,786!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,236,406!*
Now, it’s worth noting Stock Advisor’s total average return is 994% — a market-crushing outperformance compared to 199% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of April 20, 2026.
Cory Renauer has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Revolve Group. The Motley Fool has a disclosure policy.
